Should your company be striving for the type of advantage that has become the hallmarks of Amazon, Google and Facebook? In the tech world, it’s hard to imagine success without quick and continuous technological improvement. But, in the frantic race for product or service superiority, another advantage is often overlooked – company culture.
It doesn’t matter whether you sell information or cremation, the right kind of organizational culture can bolster and sustain a company’s performance.
The Race Is On
Organisations are clamouring to join the race to proclaim their higher purpose, raison d’être, new principles and supporting values and programmes. And imbed sustainability consciousness into their culture. It seems that business has awakened to the need to heal, sustain and nurture the environment, society and the economy; to adopt people, planet and profit bottom lines. There has been an accompanying proliferation of sustainability consultancies, service providers, academic papers and conferences.
Like millions of Americans, I was surprised and a little saddened by Britain’s vote to leave the European Union. I wasn’t surprised, however, by the sharp emotional divide between those who wanted to stay and those who wanted to leave. That’s because the Brexit debate was really about culture. And for a concept that many leaders believe is too intangible or fluffy to worry about, culture sure has a way of bringing out the fight in people.
To most of us, the phrase Work that Matters infers job satisfaction. Our intended outcome is a workplace culture characterized by lower stress, lower turnover, and higher productivity – in business, a ‘win-win’ for employees, customers and shareholders. The logic is infallible. So, I ask you, why is there such a gap between the theory and the practice? Why are so many organizations and so many employees struggling to find workplace nirvana?
As a supervisor or mid-level manager in a global company, you may not have the power to shape the entire culture, but you do have the power to shape culture in your department, local office, or workplace. It is not a question of whether or not you shape culture, but whether you shape culture consciously or unconsciously. The way you speak, the language you use, and the behaviors you exhibit influence the culture whether you are aware of it or not. When obvious signs emerge that indicate workplace drama, such as absenteeism, turnover, negativity or low morale, the leader can start to shift culture by changing language and behaviors. Here are some snapshots along with the behavior and a communication example to help you shape culture and improve business results.