Core values are traits or qualities that represent deeply held beliefs. They reflect what is important to us, and what motivates us. In an organization, values define what it stands for and how it is seen and experienced by all stakeholders (customers, employees, service partners, suppliers and communities). In this organizational context, values are moving from a PR exercise to become the guiding compass, not only for progressive, enlightened organizations but for more well established corporates too.
With a global focus on the 2014 Boston Marathon, we take time to remember those impacted by the events of the 2013 Marathon. It is important to always remember the countless examples of courage, support, and life-saving heroics.
What is the level of trust in your culture? What do employees think of senior management?
Research says that only 49% of employees trust senior management. The scores for CEO’s are even more dismal; 28% of surveyed employees felt the CEO was a credible source of information.
Whether your business is large or small, if you are the CEO, you are also the CCO—the Chief Cultural Officer. Culture matters – it is what makes the difference between a thriving, profitable, and growing business and one that is lethargic and struggling. The CCO who takes on the creating, shaping, and development of the company’s culture will see a highly productive and happy workforce who produce significant bottom line results.