Vulnerable Leaders Inspire with Authenticity and Humanity

vulnerable leaders Brene Brown

Personal vulnerability is considered a liability for leaders. Conventional wisdom holds that it is difficult to lead or negotiate or make demands from a position of perceived weakness. In business, vulnerability is generally seen as weakness. Recent headlines scream for business to avoid vulnerability or suffer the consequences: “30% of Auto Parts Retailers’ Business Is Vulnerable to Amazon,” “Five Industries Most Vulnerable to Digital Disruption,” “Apple Users Are Also Vulnerable to WannaCry-Type Attacks.” Having a strategy or a model or a position that is susceptible to attack is the last thing investors, executives, and employees want.