“Giving back to the community” is usually code for tax deductible donations or canned food drives. It’s not something that’s expected to be part of business culture. In fact, it is an important aspect of a healthy culture.
When giving back is an expected part of your culture, you will find plenty of opportunities to give back in ways that benefit your business. Take, for example, the case of recruiting.
Most companies invest quite a bit of time and effort in recruiting. However, almost all of them waste a good chunk of that investment. Companies with a culture of giving back to the community know that giving feedback to candidates benefits not only the candidate, but also increases their recruiting performance, and improves employee engagement – all while helping the talent community grow.