We are living in an age of hyper change and massive disruption, what Daniel Pink calls “The Conceptual Age” stating that the future “belongs to a different kind of person with a different kind of mind”: a new breed of knowledge workers, who know how to be, think and act differently within the context of an agile innovation culture.
When you build a culture of innovation, who benefits? From my work with organisations I’d be fairly willing to bet that your top answers would include customers, employees and the organisation itself.
And it’s fairly obvious why. Customers of innovative organisations receive the benefit of agile solutions which are created in answer to real needs and delivered by exceptional levels of service. Employees working within innovative organisations benefit from working in a collaborative environment which praises and nurtures traits such as empowerment initiative and inclusivity. And innovative organisations benefit from offering differentiated market leading solutions; thereby attracting a loyal customer base, a strong reputation, and increased levels of profitability.