As a supervisor or mid-level manager in a global company, you may not have the power to shape the entire culture, but you do have the power to shape culture in your department, local office, or workplace. It is not a question of whether or not you shape culture, but whether you shape culture consciously or unconsciously. The way you speak, the language you use, and the behaviors you exhibit influence the culture whether you are aware of it or not. When obvious signs emerge that indicate workplace drama, such as absenteeism, turnover, negativity or low morale, the leader can start to shift culture by changing language and behaviors. Here are some snapshots along with the behavior and a communication example to help you shape culture and improve business results.
“We don’t have time for the soft stuff” was recently heard in a senior leadership meeting. “Let’s get back to the real work—our budget and strategy for next year.” This team had just been through a training workshop that focused on leadership styles, their impact on the workforce, and the need to shift their behaviors toward more openness and collaboration. Comments on the “soft stuff” have been around for some time. It’s amazing in this time of work complexity, ambiguity, vulnerability, and interdependence, that some leadership still undervalue the importance of the human side of enterprise.
Ask 10 random people in your organization “Who is our customer?” How many different answers would you get? Ideally, the answer is the same. There is only one customer. Your strategy, resources and goals and objectives must be aligned around a singularly defined customer.
Lack of customer clarity creates organizational challenges that extend far beyond customer service. A lack of clarity and alignment about the customer leads to confusion and uncertainty about critical organizational priorities. A consistent definition of customer, can break down silos, unlock lost productivity and empower your people.