The Corporate Stampede To Purpose

purpose within


The Race Is On


Organisations are clamouring to join the race to proclaim their higher purpose, raison d’être, new principles and supporting values and programmes. And imbed sustainability consciousness into their culture. It seems that business has awakened to the need to heal, sustain and nurture the environment, society and the economy; to adopt people, planet and profit bottom lines. There has been an accompanying proliferation of sustainability consultancies, service providers, academic papers and conferences.