What is reputational capital? How important is an organization’s reputation? Why is it important? What is its value? What is a key determinant of an organization’s reputational capital?
Let’s explore these questions.
My admiration for Challenger brands—brands that look squarely in the eyes of the incumbents, the Goliaths of a category, and say “There is a better way and here it is”—stems from a discipline and devotion to their Purpose that isn’t swayed by fashion, trend or whim. They remain focused on the reason their founders began the company to start with.
There’s a silent power within your organization that’s quietly moulding the patterns of behavior that will determine your culture. A survey probably won’t detect it, but identifying and shifting it will have a significant impact on performance. We’re not talking about values or behaviors here, but something far less universal and more specific to individual organizations. The dominant, but tacit, influencer that has the capacity to both limit and liberate a business: our shared organizational beliefs.