It’s time to turn the culture world upside down and explode many incorrect notions that are preventing meaningful culture change for organizations and society. We’ve reached a critical point where most leaders are aware culture is important, but they range from being confused to intentionally uninformed about what culture change is all about. This culture awareness-education gap appears to be growing, with a proliferation of over-simplified or incorrect education, unreliable surveys and analytics, so-called experts at every turn, and leaders seduced by the latest trend or silver bullet.
My admiration for Challenger brands—brands that look squarely in the eyes of the incumbents, the Goliaths of a category, and say “There is a better way and here it is”—stems from a discipline and devotion to their Purpose that isn’t swayed by fashion, trend or whim. They remain focused on the reason their founders began the company to start with.
Passion and excitement, as well as judgment and fear, characterize the current political environment in the United States. The recent election was the most surprising call for change in government in my lifetime, and it was also a call for meaningful culture change. Government agencies must prepare to accelerate improvements, but the current culture and leadership of these agencies will likely be the greatest barriers to success.
To “do less, better” isn’t something most leaders and their organizations embrace. The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. This is not true.
Do Less Better is a strategy and a culture; it’s also the name of my book. And for organizations and their leaders, the proponents of this discipline worship focus, loathe complexity, and enjoy success.
Workplace culture is shaped from the top down. One of the costliest mistakes to organizations is the inability or unwillingness of its leaders to successfully facilitate difficult conversations. The difficulty may lie in the manager’s skill level. He or she simply doesn’t know how to coach an employee on a performance issue. Or a leader may be embarrassed to talk with an employee about careless social skills. Or the difficulty may be a more complex cultural issue that goes unseen until the problem becomes national news.