Editor’s Note: This is part two of a two-part post by Garo Reisyan. We’re pleased to feature his leading-edge content on the important subject of Neuro-Organizational Culture. Part one can be found here.
One of the greatest challenges our times is the deliberate change of behaviors, particularly when the behaviors of a larger group of people are at stake. Most people know how challenging it already is to change a simple operational process. Now, when it comes to behavior, we touch the most complicated thing in the world—human beings. There’s nothing more complex, capable and creative, but also odd and cruel than us out there.