A culture of simplicity: Keeping it simple, the smart way

simplify the complex

Simple has been one of my mantras. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end, because once you get there you can move mountains.

~Steve Jobs

What Steve Jobs understood, that many others do not, is that it takes much more effort to achieve simplicity than it does to achieve complexity. Everything naturally expands towards the complex, unless very tightly driven the other way, and cultures are no different.